PPC Specialist

Key Responsibilities:
·        Plan, create, and manage Google AdWords campaigns for optimal ROI.
·        Conduct comprehensive keyword research to identify high-performing.
·        Leverage BI tools to gain insights and optimize campaign performance.
·        Optimize quality scores, ad positioning, and bid strategies.
·        Refine ad placement, bidding strategies, and geographic targeting.
·        Craft engaging ad copy to boost click-through rates.
·        Regularly monitor and fine-tune campaigns for maximum effectiveness.
·        Stay updated on the latest PPC trends and innovations.
·        Execute PPC campaigns independently, showcasing your expertise.
·        Demonstrate mastery of PPC ad structures and best practices.
·        Proficiency in using Google Keyword Planner and other research tools.

Requirements:
·        Proven success in managing Google AdWords campaigns.
·        In-depth knowledge of Google Analytics 4 and BI tools.
·        Strong grasp of paid search algorithms for optimization.
·        Expertise in bid optimization, ad placement, and targeting.
·        Exceptional copywriting skills for impactful ad content.
·        Ability to independently execute and manage PPC campaigns.
·        Stay current with the latest trends in PPC and search advertising.
·        Familiarity with keyword research tools, especially Google Keyword