Product Manager

TekValue IT Solutions · New York, NY · 5 months ago

• 11-50 employees

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Meet the hiring team

Prashanth Dasari 

3rd

Lead Bench Sales Recruiter at TekValue It Solutions

Job poster · LinkedIn member since 2020

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About the job

MarTech Product Manager

Roles & Responsibilities

§ Develop and execute a comprehensive MarTech strategy aligned with overall business objectives.

§ Collaborate with key stakeholders to understand marketing goals and requirements.

§ Lead the development or customization of solutions to meet specific business needs.

§ Collaborate with marketing teams, IT, sales, and other departments to ensure seamless integration of MarTech solutions.

§ Facilitate communication between technical and non-technical stakeholders.

§ Define key performance indicators (KPIs) for MarTech solutions.

§ Develop a roadmap for the evolution and expansion of MarTech capabilities.

§ Explore and pilot new technologies that could enhance marketing capabilities.

§ Provide regular updates to leadership on the status of MarTech initiatives.

§ Communicate the impact of MarTech solutions on marketing performance.

Skills and Qualifications:

§ Strong understanding of marketing technologies, data management, and integration principles.

§ Ability to analyze data and metrics to make informed decisions and optimize marketing performance.

§ Excellent communication and collaboration skills to work effectively with cross-functional teams and vendors.

§ Capacity to align MarTech initiatives with broader business and marketing strategies.

§ Strong problem-solving skills to address issues related to technology implementation and performance.