Product Marketing Lead

Key Responsibilities:

Develop and execute marketing strategies for our products, ensuring alignment with the company's growth objectives.

Craft compelling content for various platforms including website copy, brochures, emails, product datasheets, and other marketing collateral.

Utilize exceptional content creation skills to communicate product value to diverse audiences.

Collaborate with cross-functional teams to gather product insights and translate technical details into benefits for the user.

Work with the digital marketing team for campaign management, including planning the right marketing mix.

Conduct market analysis to understand industry trends, competitive landscape, and customer needs.

Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

Build a small marketing team and mentor and guide them to foster a culture of creativity and continuous improvement.

Required Skills and Experience:

8–10 years of experience in product marketing, preferably in a SaaS environment.

Proven track record of creating high-quality content across various formats.

Strong knowledge of digital marketing strategies including SEO, SEM, and email marketing.

Exceptional written and verbal communication skills, with meticulous attention to detail.

Ability to analyze market data and turn insights into actionable marketing strategies.

Creative thinker with strong problem-solving skills.

Strong project management skills, with the ability to lead and manage multiple projects