Description

Responsibilities:

  • Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirements.
  • Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needs.
  • Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specifications.
  • Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testing.
  • Track key performance indicators (KPIs) and measure the success of marketing products.
  • Conduct market research and stay up-to-date on marketing technology trends.
  • Communicate product vision and roadmap to stakeholders across the organization.
  • Advocate for a data-driven approach to product development and decision-making.

Qualifications:

  • 9+ years of experience in marketing or product management.
  • Proven experience working in an Agile development environment.
  • Strong understanding of marketing technology (Martech) landscape.
  • Experience with marketing automation platforms a plus.
  • Experience developing and managing product roadmaps.
  • Excellent communication, collaboration, and interpersonal skills.
  • Data-driven and analytical mindset.
  • Ability to prioritize and manage multiple tasks in a fast-paced environment.

 

Education

Bachelor's Degree