Salesforce developer lead

The MarTech Lead will be responsible for the selection, implementation, support and optimization of marketing technology tools and platforms to support our marketing objectives. This role ensures our marketing tools Marketing Automation (Pardot), Consent & Preference Management (Clarip), Webinar (On24) and Event management (Cvent) platform(s) , Salesforce(CRM) cloud and analytics platforms like Google Analytics are seamlessly integrated and leveraged to their fullest potential, propelling our marketing efforts towards measurable success and enhanced user engagement, lead generation, and data analytics.

Develop and support/manage the MarTech stack to support omnichannel marketing campaigns. Oversee the data flow between platforms, ensuring data integrity and compliance with privacy regulations

Translate business requirements user stories into technical requirements to inform development of MarTech Salesforce integrations, field mappings, and data models. Define, manage, and coordinate execution of all technical tests across MarTech applications

Identify, analyze, and address any bugs or issues identified as they relate to the integration between MarTech apps and Salesforce. Work with partners and vendors for implementation and resolve technical issues to coordinate resolution.

Review and validate Snowflake <-> MarTech app data syncs and transformations are configured as expected and align to defined requirements and use cases 

Proficient in integrating and customizing CDPs to consolidate customer data across various touchpoints, enabling a unified customer view. Skilled in leveraging CDPs for personalized marketing campaigns and improving customer experiences

Design and Implement Lead scoring and Nurturing Solutions and integrate leads with engagement history in Salesforce 

Lead cross-functional teams through the planning, execution, and post-launch phases of MarTech projects