Business Requirements :

•         Strong understanding of digital marketing processes and significant experience in developing and delivering solutions.

•         Deep understanding and passion for digital marketing with experience in one or more channels: Email, SMS, Social, Web, App and Advertising.

•         Experience leading customer facing discussions,

•         Clear communicator with excellent strategic & technical thinking.

Technical Requirements :

• Salesforce Marketing Cloud Subject Matter Expert in one or more of the following: Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush, Ad Studio and Audience Studio.
• Systems integration experience designing data flows and familiarity with data architecture/schema preferred. Knowledge of MC Connector, Audience Studio (DMP) Integration and GA360 Integration a plus.
• Salesforce Marketing Cloud Email Specialist certifications strongly preferred (Marketing Cloud Consultant & Developer a plus) or similar certifications against other similar marketing platforms (e.g. Adobe, Marketo & Oracle).
• Basic Understanding of scripting or markup languages such as AMPscript, HTML, XML, JavaScript, GTL, CSS,
• Basic understanding of RDBMS, SQL knowledge a plus.
• Basic Understanding of REST/SOAP API integrations and SDKs.
• Basic Understanding of scripting or markup languages such as AMPscript, HTML, XML, JavaScript, GTL, CSS,
• Basic Understanding of REST/SOAP API integrations and SDKs.

Key Responsibilities:

Responsibilities:

• Work directly with internal business stakeholders to gather business requirements and translate those into technical requirements.
• Design, configure, test, debug and deploy quality and well-documented solutions in Salesforce Marketing Cloud.
• Provide basic training and product demos to enable end users to self-serve.
• Support, maintain and enhance implemented solutions and integration points.
• Monitor system errors, manage user access and liaison among system integrator, internal IT and vendor support team.

Required Skills:

Email Studio, Automation Studio, Journey Builder, MobileConnect, MobilePush, Ad Studio and Audience Studio