Salesforce Marketing Cloud Platform Developer

Roles & Responsibilities:

• Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially using the Journey Builder and Personalization tools, targeting email delivery, web, and mobile channels
• Creating personalized customer experiences across all digital touchpoints
• Integrating the platform with other systems to gain a comprehensive view of customers and prospects.
• Designing and executing targeted marketing campaigns that use personalization.
• Maintaining site mapping: Regularly updating site mapping to reflect changes on internal client websites.
• Training and guiding internal teams on best practices and techniques.
• Keeping up with industry trends and advancements in marketing technology.
• Developing behavioural analytics, using machine learning capabilities, Integrating data ingestion systems, and Anticipating issues and risks.
• Technical understanding of SFMC's data extension architecture
• Proficiency in Apex, Visualforce, Lightning Components, and other Salesforce development tools
• Knowledge of web development technologies, such as HTML, CSS, and JavaScript
• Strong problem-solving, analytical, and communication skills

Minimum Knowledge, Skills & Abilities Required:

• Bachelor's degree in Computer Science/Information Systems or equivalent combination of education and work experience.
• Experience with JAVA/ JavaScript/Python/.NET development
• 8+ years of experience with Salesforce Marketing Cloud technologies, especially experience with Journey Builder and Interaction Studio (Personalization)
• Knowledge of object-oriented and functional software design.
• Familiarity with RESTful networking.
• Prior experience with knowledge of Git and GitHub.
• Understanding of Software Development Methodologies.
• Understanding of security best practices.
• Strong troubleshooting and problem-solving skills; able to dig in on technical issues understanding the flow of data and quickly identify and resolve at the point of the problem
• Strong collaboration skills.
• Excellent verbal and written communication skills