Audience Targeting partners with the Marketers to gather requirements, propose a design for targeting, segmentation and execute on the delivery of final audience. The team is also responsible for the development of code for data extraction and transformation, and deploying the audience into production. Expert in in SAS design technique as well as experience working across large environments with multiple operating systems/infrastructure for large-scale programs (e.g., Expert Engineers) starting to be firm-wide resources working on projects across JPMCJob Description
This role involves performing Business Analysis and Database Marketing functions for the execution of complex portfolio marketing campaigns and projects, using Base SAS programming and SQL querying.
- Responsible for the development and execution of code to define customer populations to be targeted in complex marketing campaigns.
- Responsible for design of functional specification document used for execution of the campaigns and Daily interactions with Marketers & project stakeholders on multiple projects - required to communicate and clarify requirements, results, and timeline
- Requires the ability to assess information extracted from multiple data sources, resolve inconsistencies, and transform high-level information into a detailed technical specification document.
- Adhere to process adherence requirements and checkpoints for campaign execution
- Develop code based on technical specifications to extract and process large volumes of customer and account data and will need to validate, audit and test the output produced from their documents to ensure that the programs meets the original
Any Graduate