Job Description:
Responsibilities:
• Design, develop, and support the web analytics instrumentation architecture.
• Create, test, and verify new analytics data capture designs based on stakeholders' reporting needs and business objectives.
• Lead the implementation of technical instrumentation through execution teams using agile and traditional project management methodologies.
• Participate in triaging analytics-related issues (both in formal development and on an ad hoc basis), and share that knowledge with other stakeholders and partners.
• Identify opportunities to expand web analytics collection, especially when they are related to key performance indicators.
• Consistently evaluate and – where necessary – refactor the analytics architecture to improve stability, flexibility, scalability, and future-proofing.
• Build collaborative relationships with engineering and technical teams across the company, sharing best practices and identifying new integration opportunities.
• Increase the velocity of Web Analytics implementations by working with engineering teams.
• Get technical stakeholders' ad hoc requests for web performance analysis done as soon as possible and respond to them.
You are good with these:
• Strong development experience in JavaScript, HTML, weblog databases, and data warehousing.
• Extensive experience with Adobe Analytics, Google Analytics, and custom data collection systems.
• Any exposure to Tealium or other tag management systems. (Nice to have)
• Knowledge of web analytics data and data structures.
• Ability to influence and drive technical adoption of analytics products.
• Strong communication skills with engineers and marketing.
Bachelor's degree