Job Description
You will function as part of a world class Data Analytics team working directly with clients in North America & Canada. The role will focus on creating the framework to support data collection, automation, and implementation of data platforms while driving incremental project initiatives through thought leadership.
Leadinginitiatives focused on analytics implementation, customization, and automation of data collection processes.
Developingcohesive measurement strategies and planning that ensures data collection aligns to client’s priorities.
Recommendingprocesses for integrating platforms ensuring free flow data between systems.
Solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using AdobeAnalytics especially for big retail client’s having complex eco-systems (multiple sites/apps, 100s of custom tags, multiple implementation techniques for main site/syndicate sites etc.)
Must be hands-on and work as part of technical analytics team for data framework implementations using (Adobe Experience Platform, Real Time CDP, Customer Journey Analytics, Adobe Journey Optimizer, Experience Data Model, AdobeAnalytics, Adobe Target, Adobe Launch, Adobe Mobile SDK)
Design, develop and implement technical tagging requirements for company web, mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page
Develop and perform code modifications, testing and deployment where appropriate
Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium)
Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
Create and maintain AdobeAnalytics JavaScript tags and plugins. Ability to troubleshoot scripting issues on the digital platforms using browser’s console and other tools is a must
Participate in clients' QA and deployment processes (Agile methodology, etc.)
Hands-on experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, HTTP Watch or WASP
Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe Analytics
Qualifications
Your Skills & Experience:
Bachelor's degree in Computer Science, Information Systems or related course of study required or equivalent work experience. Related Master's degree a plus
5-10years working in analytics, including experience working with tag management systems implementing advertising and tracking pixels, 5+ years digital analytics development experience, 5+ years managing a team of analysts/developers
Experience with implementing AEP (Adobe Experience Platform) and CJA (Customer Journey Analytics)
Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely)
Configuring and setting up BI dashboards (Tableau / Looker / Power BI)
Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UI’s (like Swagger) or API clients like Postman
Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, excellent understanding of cloud-based information systems, solid debugging and troubleshooting skills, strong understanding of marketing technology (Martech) landscape, experience leveraging APIs for reporting automation
Any Graduate