Senior Braze Developer

Responsibilities

• Awareness on information security measures such as acceptable use of information assets, malware protection, password security
• Understand and report security risks and how they impact the confidentiality, integrity, and availability of information assets
• Understand how data is stored, processed, or transmitted from a Data privacy and protection standpoint

Roles and Responsibilities

• Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. - Develop, execute, and lead email, push, and SMS lifecycle marketing programs to achieve target business KPIs.
• Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results.
• Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment.
• The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas.
• Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery.
• Ability to handle API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center.
• Implementing or hands-on with IP-warmup, Migration campaigns is necessary.
• Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows.
• Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages.
• Ability to work independently and work directly with Marketing teams
• Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems.

Preferred Qualifications

• 4+ years’ experience working hands-on in Braze Marketing automation implementations, ideally involving integrations with Braze core and other platforms.
• Expertise in Braze marketing platform; Braze Certification preferred
• Experience in Data model design
• Expertise in Campaign Orchestration
• Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Understanding of data security and privacy technologies
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns with Liquid/API trigger fields
• Good Business understanding of Digital Marketing
• Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript
• Excellent communication skills
• Being able to work in teams, manage them and adopt to the current process is necessary.
• A creative problem-solver