Senior Business Analyst

What you'll get to do...

• Design, implement, and analyze experiments run by the Marketing team in close collaboration with Media channel owners and the Modeling team. Ensure test insights are fed back into Marketing Media Mix models.
• Own incremental return on ad spend (iROAS) for their respective channel(s) and make actionable recommendations to improve profitability. Collaborate with Media channel owners to implement these recommendations and deliver growth.
• Partner closely with Data Engineering teams to identify bugs, find the root causes, and provide clarity on what needs to be done to resolve them in a timely manner.
• Contribute to key goals of the team as defined by the leadership team and provide proactive communication.

Your experience should include...

• 5+ years of experience in Business Analytics or Business Intelligence domains with paid media channels (SEM, Display, Video, Social etc) at large e-commerce firms.
• Experience using SQL to discover, aggregate, and extract data. Large dataset experience.
• 3+ years of experience with data visualization and business intelligence tools like Tableau, QuickSight, Google Analytics, or other programs.
• Familiarity with analytical techniques, including trend analysis, forecasting, and experiment design.
• Strong understanding of A|B and other testing viewpoints using scientific methods.
• Ability to partner and collaborate across teams in multiple time zones, context switching between technical discussions of databases and queries to business discussions about customer behavior and optimization of marketing dollars.

You might also have...

• Bachelor’s degree or equivalent experience in a quantitative field such as Mathematics, Statistics, Computer Science, Engineering, Finance, Economics, etc