Senior Content Writer

India’s leading Educational ERP Software company, a Deloitte Fast 50 Company, and ET Growth Champion, Serosoft is looking for a dynamic content writer who can handle various communication tasks with ease. If you possess a passion for content writing and creation and an innovative ability to create successful marketing campaigns and aid in company growth.

Experience: 5+ years

Responsibilities:

• Research abilities for industry-related and trendy topics.

• Understanding of basic usage of keywords in the content creation process.

• Produce well-researched, search-engine-optimized content for online publications and print on a requirement basis.

• Create and follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials.

• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.

• Should be able to write creative marketing ad copies for FB, Instagram, Linkedin, and Google Ads.

• Should be able to develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, print banners, standees, etc.

• Proofread and edit content before publication.

• Coordinate with marketing and design teams to illustrate articles in different design forms.

• Identify customers’ needs and gaps in our content and recommend new topics.

• Ensure all-around consistency (style, fonts, images, and tone).

• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.

Requirements:

• Proven work experience as a Content Writer, Copywriter, or similar role.

• Experience doing research using multiple sources.

• Familiarity with web publications.

• An impeccable grasp of the English language, including idioms and current trends in slang and expressions.

• Ability to meet deadlines and work independently with little or no daily supervision.

• Strong interpersonal skills and willingness to communicate with colleagues and management.

• Ability to work on multiple projects with different objectives simultaneously.

• Good time management skills, including prioritizing, scheduling, and adapting as necessary.

• Familiarity with SEO best practices while writing content and knowledge of the latest writing tools is a plus.

• Ability to write content with adherence to the organization’s style guides and policies for publication