Senior Field Marketing Manager

What You'll Do

Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support sales pipeline

Be a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditions

Work closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activity

Research, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activities

Identify strategy and plan for regional field activities with sales and collaborate with events team on execution and onsite logistics

Report on regional events providing insights on areas of optimization, business outcomes, and return on investment

Align with the integrated marketing team to develop and support the overall go-to-market plan

Lead execution and field adoption of integrated marketing campaigns and ABX for target accounts

Evaluate, select, and manage vendors that contribute to regional marketing

What You'll Bring
Bachelor's degree and/or 4-8 years of field marketing experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company

Experience with account-based marketing is a plus

Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget

Experience working cross functionally with sales

Experience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc