Senior Manager - Product Marketing

Key Responsibilities Include:

• Develop, execute and optimize comprehensive, multi-channel marketing campaigns to generate qualified leads and drive customer acquisition.
• Develop and execute demand generation campaigns across channels like email, social media, third party listing platforms (TrustRadius, Capterra, G2 etc.), and online webinars.
• Designing & automating email marketing campaigns using advanced features of Marketo and similar tools
• Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
• Manage campaign execution, including A/B testing, lead nurturing, and lead scoring.
• Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance
• Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
• Manage and deliver on the key acquisition metrics on Web and Social (Google, LinkedIn, Etc.)
• Work closely with leadership and sales team to drive revenue (subscription revenue and transaction volume) and optimize revenue funnels
• Support customer marketing efforts to drive platform adoption and cross-sell and up-sell of products
• Collaborate with external agencies to enhance marketing efforts and increase reach
• Support all your marketing activities with solid financial and performance analysis.
• Collaboratively work with the sales, marketing and product teams to develop lead generation strategies to generate lead opportunities with prospective customers.
• Demonstrates commitment to the technology industry and staying educated on the new MarTech tools, innovations and trends.
• Hands-on execution of campaigns

Qualifications Required:

• 6-10 years of experience in B2B marketing with a focus on SaaS or technology industry
• Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools
• Proven track record of successful campaign development and execution in PPC and LinkedIn paid social campaigns.
• Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes
• Experience with marketing tools and platforms (HubSpot, Hootsuite, Marketo, SEMrush, etc.) and CRM systems (Salesforce).
• Proficiency in data analysis and reporting tools (Google Analytics, etc.).
• Hands-on experience with marketing technology integrations, analytics, & automation tool
• Tech startup experience is good to have
• Marketing experience in BPO, contact center software, digital customer service or related industry is preferable
• You are a self-starter who thrives in a fast-paced environment, at ease and calm with frequent pivots in priorities.
• You have an ownership mentality and global perspective.