Senior Marketing Automation

Your role will be to design and implement marketing automation operations for our demand generation team. This work will include micro-segmentation of key target accounts, configuring automation tools for omnichannel launch, and most frequently, configuring Marketo to deploy complex nurture campaigns and scoring operations.
Collaborating with your demand gen stakeholders, candidates possessing strong communication skills and a desire to think outside the box to deliver the best possible customer experience will thrive here.
We’re looking for someone who loves the science of marketing operations and enjoys building, implementing, and measuring new systems, processes, and campaigns.
In this role, you'll get to:

Partner with demand generation managers to execute day-to-day campaign operations and marketing automation systems administration while optimizing for scale and efficiency
Implement segmentation and targeting best practices; segment and leverage the marketing database for greater campaign efficiency using ActionIQ
Execute and optimize effective lead nurturing programs using Marketo
Assist in managing the lead lifecycle - implement and optimize lead scoring, qualification, and hand-off to sales processes
Proactively govern data quality for all programs/campaigns
Assist with program conceptualization, program execution, and success measurement
Uncover opportunities to optimize conversion across the lead generation and sales funnel
Establish, maintain, and optimize scalable marketing processes for campaign and lead generation / management
Play an integral role in supporting the globalization of campaigns
On the first day, we'll expect you to have:

6+ years of experience in B2B marketing automation and operations
Extensive experience as a Marketo Admin with building nurture campaigns, lead scoring, reporting, and connecting multiple data sources. Marketo Certified Expert preferred
Experience with Salesforce reporting and custom objects with a proficient understanding of the Salesforce CRM architecture
Experience with audience segmentation within Customer Data Platforms is preferred
A passion for high-quality work that you can feel proud of