Senior Performance Marketing Manager

What You'll Do

Develop and implement comprehensive strategies for testing paid media assets, bid/budget strategies, and evaluating partners across various digital channels, ensuring alignment with overall business objectives

Utilize expertise in statistical significance, A/B testing, and experiment setup to design and execute rigorous testing protocols for evaluating the effectiveness of various media assets and strategies

Monitor and analyze performance data to derive actionable insights, optimize campaign performance, and maximize return on investment (ROI)

Collaborate with internal teams and external partners to create and refine landing page copy and improve click-to-form fill ratio

Oversee the end-to-end execution of in-market paid media campaigns From concept to launch and analysis of results, ensuring timely and accurate reporting

Manage end-to-end execution of paid media campaigns, including experience in Google Ads and Google Editor, reporting, and Google Analytics

Stay abreast of industry trends, best practices, and emerging technologies in digital media testing and optimization, leveraging this knowledge to improve campaign performance continuously

Performs other duties as required/assigned by the manager

What You Bring 

Bachelor's degree in Marketing, Economics, Statistics, Business, or a related field with a strong emphasis on data analysis and digital media

Affinity for statistical approach and methodical testing is preferred

The ability to pivot and apply learnings at scale with a proven track record of enhancing paid media campaigns is required

Proven track record of hands-on experience managing substantial budgets and delivering tangible results for paid media campaigns, particularly in testing and optimization

A proven track record of implementing budget and bid strategies, Maximum delivery optimizations, A/B creative testing, and multivariate testing across social, search, CRO, display, and other paid media programs is preferred

Advanced analytical skills with practical experience using statistical analysis techniques and reporting tools such as Looker Studio, Tableau, etc., to derive actionable insights from campaign performance data

Experience managing paid media in B2B SaaS industry is preferred

Exceptional storytelling and presentation skills, enabling effective communication of testing strategies, insights, and results to stakeholders at all levels of the organization

Proficiency in managing paid media campaigns across a diverse range of digital platforms, including but not limited to Google, Facebook, LinkedIn, Spotify, Reddit, TikTok, etc., with a strong understanding of each platform's unique features and capabilities

Ability to collaborate effectively with cross-functional teams, including creative, analytics, and marketing, to integrate testing initiatives into broader marketing strategies and campaigns

Strong problem-solving skills and a proactive mindset, with a commitment to continuous learning and staying abreast of emerging trends and technologies in digital media testing and optimizations

Close partnership with media vendors and a proactive approach to media is preferred