Senior Product Marketing Manager

What You’ll Do

Market and Competitor Analysis: Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities

Product Positioning and Messaging: Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market

Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams

Content Creation: Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience

User Acquisition and Retention: Work closely with the growth and marketing teams to design and implement strategies that attract new users and retain existing ones

Product Feedback Loop: Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement

Sales Enablement: Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product

Performance Measurement: Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights

A/B Test & Funnel Optimization: Implement strategies to optimize website and app performance, ensuring a seamless user experience. Partner with other teams to test and learn what drives meaningful actions from sign up to purchase

What You'll Bring

Bachelor’s degree in Marketing, Business, or a related field

Minimum 5 years of experience

Proven experience in product marketing, preferably in a PLG or SaaS environment

Strong understanding of the software development and technology landscape

Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages

Experience with market research, segmentation, and positioning

Ability to work cross-functionally and collaborate with teams across the organization

Creative thinker with a data-driven mindset

Minimum 5 years of experience

Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)

Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously

Excellent interpersonal and team collaboration skills