Description

Role and Responsibilities

  • Act as a subject matter expert account lead; which may include managing a small team
  • Comfortable building and maintaining productive internal and external client relationships through effective communication, reports, and presentations
  • Able to maintain a clear brand vision, designing, executing, and approving social media campaigns and strategies
  • Identify and/or lead prioritization of initiatives and campaigns
  • Active contributor to all levels of social media reporting for clients, including but not limited to monthly reports, quarterly business reviews, and campaign reporting
  • Educate client and internal teams on social media marketing best practice
  • Conceptualize, build, and maintain a social media editorial calendar, which may include copywriting and light content creation
  • Partner with designers, creative directors, and content strategists to create concepts for engaging posts
  • Develop, implement, and track KPIs to measure performance against strategic goals, identify emerging trends, and provide insights about the drivers of performance
  • Comfortable building and maintaining direct client relationships through status calls, advisory meetings, and any day-to-day contact
  • Advanced understanding of key social media tools and best practices
  •  Identify emerging trends, tactics, and platforms; develop and circulate a perspective on how they can be leveraged to contribute to the achievement of our client's social goals

Preferred Qualifications

  • 7+ years of experience in a digital marketing environment
  • Confidence to lead brand strategy around earned and owned social media
  • Unquenchable curiosity and passion for social platforms and trends
  • Robust hands-on experience with social and mobile marketing channels
  • Examples of designing social monitoring strategy and how to apply and customize dependent on client
  • Experience with social media crisis management
  • Experience with paid and organic social media
  • Global marketing experience is a plus
  • Agency experience preferred

Key Skills
Education

Bachelor's degree

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