Sr. Associate Digital Marketing

Roles & Responsibilities:

Set-up new Organic Search Optimization campaigns
Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies
Content development and optimization
Write compelling and high-quality website content, including blog posts and page descriptions.
Search engine optimization (SEO) planning and account management.
Set measurable goals/KPIs that demonstrate improvement in the marketing efforts.
Monitor daily performance metrics to understand SEO strategy performance.
Efficiently communicate with other marketing professionals to align goals & set appropriate KPIs.
Research & develop keywords and recommend copy for optimizing organic search campaigns on the major search engines.
Oversee SEO program implementation from pre-launch deliverables through performance reporting.
Analyze and review client website traffic metrics, rankings, and impact on the business revenue.
Research and recommend new SEO/ASO/YouTube SEO strategies, Internet marketing and advertising technologies, and current Internet trends (Web 2.0)
Research and analyze competitor advertising links.
Create and execute link building strategy.
Quality check and proof reading
Client interaction and reporting

Qualifications
Excellent written and verbal communication skills
6 months - 2 years of experience.
Should have interest in new learning & initiatives.
Must have liking for Marketing and Business Development
Understanding of search engine algorithms and ranking methods
Experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, etc.
Knowledge of keyword research and data mining tools, like – Google Adwords, Tubebuddy, Ahrefs etc.
Knowledge of technical tools i.e. required in SEO, like – Screaming Frog, GTMetrix, Site Speed Insights etc.
Comfortable analyzing high volumes of data daily.
Familiarity with WordPress or other content management systems
Should have Analytical and Process oriented approach.
Have a creative bend of mind for new work experiments.
Strong understanding of Internet and Web technologies and web-based programming languages like – HTML, CSS, JS etc.
Should be comfortable with word documents, presentations & excel sheets.
Should be able to work independently as well as part of a team.
Excellent internet surfing knowledge
Will be expected to take active participations in team level activities & training programs.
Proactiveness and ownership is a must.