Sr. Marketing Operations Analyst

About You – experience, education, skills, and accomplishments  

• Bachelor’s degree in business, marketing, statistics, or related fields with a focus on data science and analytics
• English proficiency (C1 level)
• 2-3 years of experience in digital marketing analysis, campaign optimization, and data analysis.
• At least 2 years of experience maintaining and building visualizations, reports and dashboards using data visualization tools.
• At least 2 years working experience with SQL for data extraction and analysis. 

It would be great if you also had . . .  

• Working experience with Power BI or similar visualization tool
• Demonstrated understanding of the marketing ecosystem and how to analyze and optimize performance
• Experience querying 3rd party APIs
• Excellent verbal, written, and interpersonal skills, able to collaborate effectively with cross-functional teams and external stakeholders

What will you be doing in this role? 

• Extract, and analyze data from disparate data sources (Salesforce, Eloqua, Google Analytics, Oracle Database, etc...).
• Build and maintain campaign dashboards using Power BI or some other visualization platform to effectively track and communicate performance metrics.
• Analyse and optimize marketing campaigns across various marketing channels (Events, Webinars, Tradeshows, CRM, paid search, paid social, etc..) to improve overall marketing performance and drive pipeline growth.
• Ensure proper data hygiene and governance is in place.
• Create ad-hoc analyses as neede