Technical Digital Marketing Consultant

Job Title: Technical Digital Marketing Consultant 

Location: Foster City, CA Day 1 onsite 

Full time hire

Job Description for Senior Technical Lead (Onsite) – Digital Marketing Program – (GMP, GA4, GTM and SEO role )

Primary (Must have skills)*

• GMP Roles and Responsibilities:
• Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication.
• Excellent in Analysing performance data and optimized campaigns for better performance.
  • Analytics strategy
  • Analytics dashboarding skills
  • Apart from GA4 and GTM, Tools like hotjar, SiteInprove etc
• Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI.
• Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals.
• Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement.
• Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic. 
• Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions.

• SEO roles and responsibilities:
• Conducting market research to better comprehend prevailing consumer behaviours.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
• Affiliated marketing.
• Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue.
• Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion.
• Planned and performed keyword research, in SEO.
• Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product.
• Created a holistic paid acquisition strategy which improves ROI.
• Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign end)
• Email marketing strategy for product based on user engagement to increase the revenue.
• Conducting market research to better comprehend prevailing consumer behaviours.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
•  Managed Social media campaigns and reviewed all website content to optimize it. 

• Qualifications:
• 8-10 years' experience working in a marketing or related role.
• Experience managing marketing email campaigns.
• Experience with Marketo or similar marketing automation system.
• Familiarity with Salesforce or any other similar CRM.
• Demonstrated experience working in an analytics/data-driven roles.