Technical Specialist (SFMC)

Position Overview:

As a Salesforce Marketing Cloud Developer at WarpDrive Tech Works, you will be a key contributor to our marketing technology team. Your role will involve designing, developing, and implementing robust solutions within the Salesforce Marketing Cloud platform to optimize our marketing initiatives. The successful candidate will have a minimum of 3 years of hands-on experience in Salesforce Marketing Cloud development, a deep understanding of marketing automation processes, and a track record of delivering impactful solutions.

Key Responsibilities:

Requirement Analysis:

Collaborate with marketing teams to gather and understand business requirements related to customer journeys, email campaigns, and marketing automation.

Solution Design:

• Design and architect Salesforce Marketing Cloud solutions to meet business requirements, ensuring scalability, performance, and maintainability.
• Develop technical specifications, including data models, for Marketing Cloud configurations and customizations.

Implementation:

• Configure and customize Salesforce Marketing Cloud to create and optimize customer journeys, email templates, and automation workflows.
• Implement personalized and dynamic content using AMPscript and ensure seamless integration with other systems.

Data Management:

• Design and implement data models and extensions within Salesforce Marketing Cloud.
• Develop and maintain data integrations between Marketing Cloud and other systems, ensuring data accuracy and consistency.

Scripting and Customization:

• Utilize scripting languages such as AMPscript and JavaScript to enhance and extend Marketing Cloud functionality.
• Implement custom solutions to address specific marketing automation requirements.

Troubleshooting and Support:

• Proactively identify and troubleshoot issues related to Marketing Cloud configurations, automations, and integrations.
• Provide technical support to marketing teams and resolve issues in a timely manner.

Continuous Improvement:

• Stay informed about the latest Salesforce Marketing Cloud features, updates, and best practices.
• Implement continuous improvements to optimize system performance and enhance marketing capabilities.

Collaboration:

• Work collaboratively with cross-functional teams, including marketing, sales, and IT, to ensure alignment between business goals and technical solutions.
• Provide technical guidance and training to internal teams on Salesforce Marketing Cloud capabilities.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Minimum of 3 years of hands-on experience in Salesforce Marketing Cloud development.
• Salesforce Marketing Cloud Developer Certification is highly desirable.
• Proficient in AMPscript, SQL, and JavaScript for customization and scripting within Marketing Cloud.
• Strong understanding of marketing automation concepts, including customer journeys, segmentation, and dynamic content.
• Experience with data modeling, data extensions, and data integration in Salesforce Marketing Cloud.
• Excellent problem-solving skills and the ability to work collaboratively in a team environment.
• Effective communication skills with the ability to articulate technical concepts to non-technical stakeholders