Web Analyst

Qualifications:
 

• Bachelor Degree required - a degree in Statistics, Computer Science, Mathematics, Market Research preferred

Description:
 

• This has the potential to be long term, and right to hire. They must be STRONG web analyst, with Omniture experience.
• Actively looking for a Sr. Web Analyst, Ecommerce that will help optimize online sales performance. Reporting to the Senior Director Ecommerce, this person will provide quantitative consulting and support to constantly improve how online metrics are used to drive marketing decisions. Design and develop analysis and insights to improve decision making. Establish processes to support continuous improvement of the ecommerce channel. Conduct research and predictive modeling related to online marketing strategy. Contribute toward communicating campaign and channel results to business partners.
• In particular, this job will require experience using website analytics tools (Hitbox, Site Catalyst, Google Analytics).

Essential Job Functions:
 

• Perform in-depth analysis and insight into key e-metrics, provide recommendations for improving online experience and growing online sales performance.
• Conduct data analysis to identify opportunities to grow the e-Commerce business
• Monitor and analyze effectiveness of new features, web site changes, marketing campaigns and outbound programs
• Meet with marketing, operations management and finance staff at all levels to understand goals and data sources and help establish benchmarks and metrics.
• Participate in and support business case development
• Develop, execute, and analyze testing routines for key website experiences.
• Develop compelling supporting materials for sales and marketing presentations - mining data from multiple sources, and conducting analysis to produce significant and useful insights into online performance
• Manage the production and distribution of regular, standard reports
• Ensure website tracking is accurate by working with implementation specialist in support of key business objectives.
• xperience in marketing analytics or business consulting using data and information to drive specific marketing recommendations

Additional Skills:
 

• 5+ years of experience performing and leading marketing analytics or web analytics in a direct marketing environment
• Must have some Omniture implementation experience and data analytic skills.
• Expert in site analytic tools - must have Omniture/Site Catalyst experience
• Expert knowledge and capabilities in Excel
• Intermediate experience with MS Access and Power Point
• Attention to detail, strong oral and written communication skills
• Proven self-starter who thrives in a fast-paced environment