The main function of a marketing manager is to research market conditions to determine potential sales of a product or service, gathering information on competitors and marketing methods.
Job Responsibilities:
Forecast and track marketing and sales trends
Conduct research on consumer opinions and marketing strategies
Measure effectiveness of marketing programs
Develop procedures for identifying advertising needs
Direct survey interviewers
Skills:
Verbal and written communication skills
Negotiation skills
Customer service and interpersonal skills
Ability to work independently and manage time
Knowledge of marketing principles and methods
Knowledge of media production and communication techniques