MArketing Operations Manager

Versa is looking to disrupt the way organizations build and secure their existing networking and security infrastructure to offer unparalleled performance and control. Come join the Versa team to help define our Secure Access Service Edge (SASE) product portfolio and build the next generation of networking and security products!

Versa Networks, the leader in SASE, combines extensive security, advanced networking, full-featured SD- WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers.

Job Responsibilities

We are seeking a highly motivated and data-driven Marketing Analytics / Web Analytics Specialist to join our marketing team. As a key member of the marketing department, you will play a crucial role in measuring, analyzing, and optimizing our digital/field marketing efforts and website performance. You will provide valuable insights and recommendations to drive data-based decision-making, enhance user experience, and improve overall marketing effectiveness.

You Will

 

• Web Analytics:
  • Implement, configure, and manage web analytics tools (e.g., Google Analytics) to track and analyze website traffic, user behavior, and conversion metrics.
  • Monitor website performance, identify areas for improvement, and collaborate with the web development team to implement enhancements.
• Data Analysis:
  • Analyze marketing campaign data, including PPC, email marketing, social media, and content marketing, to measure performance and identify areas of optimization.
  • Conduct A/B tests and other experiments to assess the impact of different marketing strategies and recommend data-driven improvements.
• Reporting and Insights:
  • Generate regular performance reports and dashboards to provide insights into key marketing metrics and trends to stakeholders across the organization. Leverage Google analytics, Salesforce, Pardot, Outreach to build these reports.
  • Present data-driven findings and recommendations to the marketing team and management, contributing to data-informed marketing strategies.
• Audience Segmentation:
  • Collaborate with the marketing and sales teams to define audience segments and personas based on data analysis, enabling targeted marketing initiatives. Experience with 6Sense and ZoomInfo is a plus.
• Conversion Optimization:
  • Identify opportunities for improving website conversion rates and user engagement through data analysis and UX/UI optimization.
• Data Integrity and Governance:
  • Ensure data accuracy and integrity across various analytics platforms and marketing tools, resolving data discrepancies when necessary.
• Market Research:
  • Stay up-to-date with industry trends, best practices, and advancements in marketing analytics and web analytics, and apply this knowledge to enhance marketing efforts.
• Ensure that best practices for data management and quality, workflow automation, lead scoring, lead routing, and lead nurture reporting are implemented and adapted. 
   

Qualifications

 

• 3+ years marketing analytics and Data science experience
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
• Experience with A/B testing and experiment design.
• Familiarity with marketing automation platforms (Pardot or similar) and CRM (Salesforce) systems is a plus.
• Knowledge of SQL or other data querying languages is an advantage.
• Excellent communication skills, both written and verbal, to effectively present findings and recommendations to stakeholders. 
  
   

Our Benefits

Versa Networks is a small but rapidly growing organization. It is built by people with vast experience in the networking industry. We are a pragmatic team with a healthy work-life balance. We offer competitive compensation packages with pre-IPO equity. Additionally, we offer a quality-of-life benefit to everyone in an inspiring environment with skilled and passionate co-workers. Our exciting company culture offers a great place to work and most important, to have fun.